BTIC names partner chief

Lorna McPherson joins from BT Business

Written by Ben Tudor

BT Indirect Channels (BTIC) chief Jon Lane has recruited a new general manager of partner sales after last month's reshuffle.

Lorna McPherson was previously general manager for Scotland, Wales and the Midlands at BT Business, where she was involved in the Managing Accounts Through Partners scheme to move direct sales over to BTIC resellers.

"Lorna has been with BT for a long time," said Rocky Mahajan, who became the general manager for marketing and strategy at BTIC in the reshuffle. "She will bring a new perspective to partner sales and wants to meet the partners as soon as possible."

The general manager line-up now comprises Mahajan, McPherson and five others: Chris Jagusz, Terry Hughes, Marcus Franks, Stuart Horrocks and Mary Compton.

"I've heard much better things from resellers about BTIC this past year than in previous years," said Keith Humphreys, managing consultant at EuroLAN Research. "Attitudes to BTIC are changing."

ben_tudor@vnu.co.uk

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